Why You Need Digital Marketing Strategy in 2018 and Benefits

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Digital marketing strategy

Why You Need Digital Marketing Strategy in 2018?

The simplest answer to this question is – Digital Transformation and the company growth. In today’s era, almost every business knows how vital the digital and social media channels are to acquire and to retain customers. Yet, most of the businesses don’t have an integrated plan for their digitalization and to engage their target audience effectively. Furthermore, as the technology continues to evolve, marketplace is becoming more digital which in turn is creating a buzz for companies to cope up with the digital market. Therefore, it is substantially important for companies to plan out their Digital Marketing Strategy for the betterment of their business.

Why will Digital Marketing rule in 2018?

The time has long gone when you could’ve dismissed visual search as gimmicks or artificial intelligence from the latest science fiction film. As the time is passing and we are witnessing progress, the development and enhancement of business is only through the digital marketing strategy that is needed to be considered.

If you want your business to get success in the current high-tech era, then it is the high time your business needs to use Digital Marketing Strategy.

As we are moving into 2018, new trends and smart ways are on the peak to gain efficient and long-term progress. As the growth is expanding you need to explore new dimensions to enhance the growth of your business through digital marketing techniques and strategies.

Website promotion is on the topmost position in the priority list in which the website is promoted and is ranked among the Google rankings.

There are various ways in which we can promote our business using digital marketing strategies and services. There are various digital marketing strategies which any business owner can implement in order to raise their business and to bring it to the top. In order to raise our business to the top level initially, we need to create a marketing funnel which refers to targeting the audience that are prospective customers of your business.



Various Digital Marketing Strategies

  • Online marketing is another part of the digital marketing strategy that comprises a set of tools and methods that promotes the products and services. Therefore, to gain the maximum benefit out of online marketing, we need to focus on the CRM systems. Different tools are available for online marketing which includes design, development, sales, and advertising.
  • Web marketing includes promotion of e-commerce Web sites, marketing Web sites, informative Web sites, online advertising on search engines, and organic search engine results through search engine optimization (SEO).
  • Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers.
  • Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube, Digg, Instagram and many more.
  • SEO or search engine optimization involves optimization of pages of the website to increase the traffic to our website.

The main key to growing the business and promoting it to attract the customers and bring traffic to your website. Website promotion can be done through a number of ways including email marketing, blog marketing, social media advertising, search engine optimization, and many more. Along with developing and designing the website, it is very important to promote it. Website promotion helps to grow the business and offers the multitude of benefits.

Digital Marketing will not just develop and maintain the social presence of a business, it will also enable the business to attract and engage their target audience more effectively which will ultimately create company’s goodwill in the market. Furthermore, you can check out below-listed benefits to a business through its digital marketing strategy.

Benefits of having Digital Marketing Strategy


Valuable data and analytics for future strategies:

            Digital Marketing strategy and tactics give you an analytical idea of the exact number of audience who have visited your website in past few days, week, or month as per the data requirements that too in real time. With the help of Google analytics, you can know about:

  • Geographical location of your audience
  • Number of visitors of your business page
  • Source of traffic to your website
  • Total time spending on website

With the analytical breakdown of the traffic channels, you will be able to prioritize the marketing channels intelligently. Isn’t it great...??

Lead Generation and Content Performance:

Your company might be having a brochure and you would be delivering it to your customers as your offline content. Right? Does it seem to be convenient?

The main problem associated with the offline content is that we don’t get any idea that how many people have actually gone through it. Or in the worst case, how many have thrown it into the trash. It is important to make buyers aware of your products and services and this can be done through impactful visual content and social media promotions. According to the google parameters, the more engagement with your content, worthier it will be. More the worthy content, more you will be generating qualified leads.

Cost-Effectiveness as compared to Traditional Marketing

Using Digital Marketing Strategy allows you to save money up to a substantial extent. Various digital marketing strategies can potentially replace costly traditional marketing techniques like radio, yellow pages, television, etc.

Apart from this, email marketing automation can boost your leads. This enables you to pre-schedule your content for sending at key times.

Higher Revenues

It is proved that with effective digital marketing strategies and techniques, higher conversion rates can be generated. Thus, these strategies can deliver number of profitable benefits in terms of higher and better revenues to your business.

However, you need to consider few points while advertising your brand:

  • Effective content and good layout enables easy navigation
  • Choose digital marketing channels as per the need of your business
  • Right offers as per the needs of your customers
  • Choose correct digital marketing platforms according to the need of your business.

Compete with Large Corporations

Are you a small industry? If yes, then Digital Marketing might be sounding as foreign as Binary Code to you. But, you do not need to worry because with the help of digital marketing strategies you can compete head to head with large corporations and big brands.

Digital Marketing offers effective and affordable marketing tactics from small vendors to big brands. This benefits small vendors to drive traffic locally and across the world by reaching out to their target audience.

             It incorporates a lot more. In digital marketing media, you have Short Message Services via mobile phones; Blogs, Voice Broadcasts, Websites; Feeds; Video messages, Outdoor Digital Displays, and many more. Digital Media Marketing is the quickest way of broadcasting information.

DIGID Company!

DIGID is a well renowned name in the Digital Marketing business and have worked with leading brands from across the region and have contributed in shaping their online presence. We have worked for diverse portfolio of clients both regionally and internationally. For this reason, we expertly service clients across a wide range of industries such as hospitality, food and beverages to name a few.

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